Data is information, but that’s only part of the story. One detail about an event or a factoid about human health isn’t much data to work with. It’s the collection, organization, and storage of information that we think of when we talk about data.
In the internet age, companies and organizations around the world have collected so much data that we’re now talking about matters on an exponentially larger scale. Now there’s big data, and it’s having a huge impact on all of our lives.
What Is Big Data?
Big data is a data set so large that our traditional means of managing information isn’t up for the job. This collection can take many forms.
Examples of Big Data
- The tweets stored on Twitter’s servers
- The information Google gets from tracking car rides
- A country’s full set of local and national election results, going back as far as records have been kept
- What health insurance companies know about who gets what treatments done at which hospitals
- The types of purchases and places that appear on credit cards
- What people watch on Netflix, when, where, and how long
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