Stupid EU video PSA shows how *not* to promote science to young women
via Boing Boing by Xeni Jardin
I think this is the first time I’ve used a Boing Boing item in my “this is a weekday so it must be serious” category! This is not only serious it is outrageous.
The title tells you there’s gonna be trouble even before you hit play.
Science: It's a Girl Thing! is part of a European Commission campaign to promote science careers to young women, who remain greatly outnumbered in the field and face gender discrimination in academic and professional environments (yes, guys, even today).
More in the LA Times, Inquisitr, Advertising Miami, Physics Central, New Statesman.
Astronomer Dr. Meghan Gray responds.
(thanks, Miles O'Brien!)
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