People cheering at a party by Yutacar. Public domain via Unsplash
“Marketing plays a critical role in the globalization of patterns of alcohol use among young people, and reflects the revolution that is occurring in marketing in general”Alcohol is linked to over 200 medical conditions, causes a number of cancers and a raft of social issues that collectively place a major burden on society. Children are particularly susceptible to the harms from alcohol consumption due to their developing brains and inexperience regarding consumption risks. For example, early onset drinking is linked with various adverse psychological, physical, and social outcomes, such as alcohol dependence, neurological dysfunction, and risky/unwanted sexual interactions. Despite the harm alcohol can cause, there are currently little to no legislative regulations in place on alcohol marketing in many countries.
—The World Health Organization (WHO)
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