Saturday, 10 August 2019

How Great TED Speakers Distill 40 Years of Experience Into 18 Minutes

an article in Inc. This Morning brought to you via Stephen’s Lighthouse

A tactic you must master to be a great communicator on a TED stage or for any important presentation.


Jill Bolte Taylor.

ANDREW HEAVENS/TED2008

A great speaker can condense decades of experience into a presentation that lasts no longer than 18 minutes. It's a tactic you must master to become a great communicator.

In a recent article for Fast Company, TED coaches offer tips for landing a speaking slot at a TED Conference. One suggestion: Your idea must be specific, digestible, and bite-size. According to the coaches, however, "many experts don't feel they can distill 40 years' worth of expertise in their field into a snappy, 20-minute talk."

The solution is a tip that I recommend to entrepreneurs pitching an investor or CEOs taking their companies public.

Focus on one big idea that you can articulate in one short sentence.

Everything else – stories, examples, data, demonstrations – supports the one big idea.

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