Monday 19 August 2019

Mounting media pressure: Push and pull forces influencing agendas, resource allocation and decision-making in public bureaucracies

an article by Tine Ustad Figenschou (Oslo Metropolitan University, Norway), Rune Karlsen
Kristoffer Kolltveit (University of Oslo, Norway) and Thomas Schillemans (Utrecht University, The Netherlands) published in European Journal of Communication Volume 34 Issue 4 (August 2019)

Abstract

Decision-making in public bureaucracies should be guided by rules and formal procedures, securing predictability, impartiality and fair decisions. Studies show that public bureaucracies are highly mediatised – but knowledge about media impact on political outcomes is scarce.

In this article, we study if, how and why media affect agendas, resource allocation and case decisions within public bureaucracies.

Empirically, we apply a mixed method approach to the case of Norway, utilising a comprehensive survey among civil servants in ministries and agencies, as well as in-depth interviews with civil servants and political leaders. The results clearly support the notion that media can influence agendas, resource allocation and decision-making in ministries and agencies.

When media pressure and broad public support build up, action is particularly taken when the issues are deemed important by political actors, suggesting that both push and pull forces are involved when media influence public bureaucracies.

Hazel’s comment
Many years ago I was working on an innovative technological project and one member of the team had the job of scouring the newspapers for mention of what we were doing and sometimes changes were made as a result.
This is not a new phenomenon but “the media” is a very different animal today from 30 years ago.




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