A tactic you must master to be a great communicator on a TED stage or for any important presentation.
Jill Bolte Taylor.
ANDREW HEAVENS/TED2008
A great speaker can condense decades of experience into a presentation that lasts no longer than 18 minutes. It's a tactic you must master to become a great communicator.
In a recent article for Fast Company, TED coaches offer tips for landing a speaking slot at a TED Conference. One suggestion: Your idea must be specific, digestible, and bite-size. According to the coaches, however, "many experts don't feel they can distill 40 years' worth of expertise in their field into a snappy, 20-minute talk."
The solution is a tip that I recommend to entrepreneurs pitching an investor or CEOs taking their companies public.
Focus on one big idea that you can articulate in one short sentence.
Everything else – stories, examples, data, demonstrations – supports the one big idea.
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