an article by Sultan Al-masaeed (Al-Ahliyya Amman University (AAU), Jordan) published in International Journal of Electronic Governance Volume 11 Number 2 (2019)
Abstract
This paper examines the presence, engagement and government-user-interactivity of all Jordanian governmental social media accounts (n = 110). The survey explored both the extent and nature of social media usage.
The study found that roughly a third of Jordanian government entities do not utilise social media in any identifiable manner. Dialogue via social media platforms in Jordan is a one-way dialogue with very low level of government-to-user interactivity, which indicates a low level of efficiency of Jordan governmental social media accounts in utilising social media tools.
Furthermore, the survey also discovered instances of a lack of technical efficiency in government agencies' linkages to their social media.
Hazel’s comment
I have no reason to think that the UK government is any different. Technical efficiency may be better but there never seems to be testing of how users interact with the push of social media.
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