Thursday, 30 March 2017

Oblivion of online reputation: how time cues improve online recruitment

an article by Alexander Novotny and Sarah Spiekermann (Vienna University of Economics and Business Administration, Austria) published in International Journal of Electronic Business Volume 13 Number 2/3 (2017)


In online crowdsourcing labour markets, employers decide which job-seekers to hire based on their reputation profiles. If reputation systems neglect the aspect of time when displaying reputation profiles, though, employers risk taking false decisions, deeming an obsolete reputation to be still relevant.

As a consequence, job-seekers might be unwarrantedly deprived of getting hired for new jobs and can be harmed in their professional careers in the long-run. This paper argues that exposing employers to the temporal context of job-seekers' reputation leads to better hiring decisions. The visible temporal context in reputation systems helps employers to ignore a job-seeker's obsolete reputation.

An experimental lab study with 335 students shows that current reputation systems fall short of making them aware of obsolete reputation. In contrast, graphical time cues improve the social efficiency of hiring decisions.

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