an article by Kirsi Sormunen and Kimmo Tiilikainen published in the Guardian
It took the Earth a couple of hundred million years to turn animal remains into oil. It takes us just a couple of minutes to finish an espresso macchiato – and dump the plastic cup in the bin.
Something is not quite right here.
Our economy is inherently linear. We make products out of materials provided by nature, we use the stuff and, all too often, throw it away not long after.
Produce, use, throw, repeat.
If your business is to make disposable coffee cups, this may sound pretty sweet. For the rest of us, however, it is a rotten deal.
Continue reading to find out how Finland is changing this linearity into circularity
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