an article by John M McGrath, Skip Glenn, and Ronald Vickroy (University of Pittsburgh at Johnstown, USA) published in Local Economy Volume 31 Number 6 (2016)
Abstract
This article details the evolution and refinement of a low-cost study of economic conditions in a
small metropolitan area over the past 22 years. Annually, the chamber of commerce of the study
area collaborates with faculty members at a local university to conduct the research, which is
shared with business and community leaders at a regional economic summit.
The study addresses
the unique information needs for a local economy that are not filled by existing federal and state
data. Specific measures include projected changes in employment and an ‘‘optimism scale’’ for
local organizations.
Over time, the study’s methodology has evolved from a paper survey to
include an online survey option, as well as the addition of new measures to address changing
community needs. The approach is technically and financially sustainable and within the reach of
local organizations with modest research budgets.
The study could be adopted easily in other
small communities.
Full text (PDF)
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