Thursday 5 July 2018

Social media, sentiment and public opinions: Evidence from #Brexit and the #USElection

a column by Yuriy Gorodnichenko, Tho Pham and Oleksandr Talavera for VOX: CEPR’s Policy Portal

The rise of social media has profoundly affected how people acquire and process information.

Using Twitter data on the Brexit referendum and the 2016 US presidential election, this column studies how social media bots shape public opinion and voting outcomes. Bots have a tangible effect on the tweeting activity of humans, but the degree of their influence depends on whether they provide information consistent with humans’ priors.

The findings suggest that effect of bots was likely marginal, but possibly large enough to affect voting outcomes in the two elections.

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