an article by Cristina Rosales Sánchez (European Commission, Italy; Wageningen University and Research Centre, The Netherlands) published in First Monday Volume 23 Number 6 (June 2018)
Abstract
Can social media become the new data source for certain social indicators?
What does social media offer in comparison with classical sources for official statistics?
This research analyzes the potential of Twitter data to obtain indicators of active citizenship. We use a methodology developed for a case study in Spain and test its replicability by applying it to England and the Netherlands.
Twitter data offers an advantage to assess change in active citizenship over time and at high spatial resolution, while survey data — traditional sources for official statistics — are more authoritative and robust. Collecting and analyzing Twitter data is also faster than traditional survey processes.
However, we found that Twitter usage specificities in each country ease or hinder the process, affecting the time to secure an indicator. Whilst future research will focus on other social indicators and sources of data, this research is an important step in developing an evidence-based understanding of the strengths and weakness of social media to inform policies.
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