Web-based recruitment in the Millennial generation: Work-life balance, website usability, and organizational attraction

an article by Karen Holcombe Ehrhart (San Diego State University, USA), David M. Mayer (University of Michigan, Ann Arbor, USA) and Jonathan C. Ziegert (Drexel University, Philadelphia, USA) published in European Journal of Work and Organizational Psychology Volume 21 Number 6 (December 2012)

Abstract

In this digital era, traditional recruitment efforts have increasingly been supplemented with or replaced by recruiting applicants on the Web.

Concurrently, organisations are increasingly adapting to younger individuals from the Millennial generation as they enter the workforce.

We combine these salient issues to examine Web-based recruitment of the Millennial generation by assessing predictors of organisational attraction. Using a sample of Millennials (N = 493), we found that perceptions of both work-life balance and website usability incrementally predicted attraction, when controlling for perceptions of other organisation characteristics.

In addition, person-organisation fit mediated these relationships. These findings speak to the importance of examining how aspects of Web-based recruitment influence Millennial applicants.

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