Thursday, 20 December 2012

Using Holland’s Theory in Employment Counseling: Focus on Service Occupations

an article by Denise L. Ohler (Edinboro University of Pennsylvania, USA and Edward M. Levinson (Indiana University of Pennsylvania, USA) published in Journal of Employment Counseling Special Issue: Career Development Theory and Employment Counseling: Focus on “Hot” Occupational Opportunities Volume 49 Issue 4 (December 2012)


This article presents the basic tenets of Holland’s (1997) theory of vocational personalities and work environments and discusses its use by employment counsellors in service occupations.

The authors describe Holland’s 6 personality types and research on the theory, as well as formal and informal assessment and counselling strategies within the context of the theory’s use and resources for employment counsellors.

Growth trends within service occupations and the fastest growing occupational groups within the service sector are identified. A case study of a 20-year-old college student that combines Holland’s theory with labour market trends in service occupations is presented.

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