Wednesday, 21 August 2013

Corporate social responsibility and employing the disabled - marketing, PR or untapped reserve?

an article by Tomáš Sokolovský (independent consultant and project coordinator, based in the Czech Republic) published in LLinE: Lifelong Learning in Europe 2/2013

The social pillar of corporate social responsibility (CSR) (hereafter SP CSR) is an integral part of the social responsibilities of companies. However, it has different characteristics. Typically the “social pillar” refers to the cultivation of a positive corporate atmosphere, employee benefits, promoting employee identification with the company, and other similar procedures.

As a rule, it is not about and cannot be a short-term investment, but the benefits of this kind of CSR for the company – and for its image and marketing – should be considered long-term investments.

Continue reading

And just in case some of you do not decide to click through to the full article I thought I would share the image!!

No comments: