Outreach initiatives in academic libraries, 2009-2011

an article by Melissa Dennis, (University of Mississippi, USA) published in Reference Services Review Volume 40 Issue 3 (2012)

Abstract

Purpose
With outreach responsibilities on the rise in academic libraries and budgets declining or remaining stagnant, finding outreach initiatives that support the university in creative ways are on the rise. This study seeks to compare outreach initiatives by academic librarians to a project conducted by the author.
Design/methodology/approach
Academic librarians with responsibilities in outreach, marketing, and promotion were targeted in a survey sent to listervs in the Summer of 2011. A total of 21 academic librarians described successful outreach initiatives. A small response rate reflects the target audience.
Findings
The survey revealed a wide range of outreach initiatives that compare funding: library, university, grant, and other. The author’s project greatly exceeded the cost of all other initiatives.
Research limitations/implications
The research identifies survey flaws and a small reach to the targeted audience. Suggestions for future research include a modified survey to the Association of Library Communications and Outreach Professionals.
Practical implications
Technology advancements and budget restraints have put pressure on outreach librarians to provide successful programs with less funding. Many colleges and universities across the nation have inserted outreach into public services positions.
Originality/value
The literature produces limited research about successful outreach initiatives over the past five years where economic duress has been nationwide. Outreach librarians will find inspiration in the collected outreach projects undertaken at 21 colleges and universities across America to create projects with limited funding.

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