an article by David Alan Grier (George Washington University) published in Computer Volume 48 Issue 6 (June 2015)
To expand e-commerce, we shouldn't try to fit computing technology into markets, but instead fit markets into technology.
Full text (PDF 1 page)
The Web extra at http://youtu.be/siTGPpNabHI is an audio recording of author David Alan Grier expanding on his Errant Hashtag column, in which he talks about the disruptive nature of computing and how expanding e-commerce shouldn't mean trying to fit computing technology into markets but instead fitting markets into technology.
Hazel’s comment:
This really is worth listening to, IMO.
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