This story appears in the 24 June 2013 issue of Forbes
When Dick Bolles first published What Color Is Your Parachute? in 1970, he had no idea the outsize impact his career guide would have. “I never dreamed the job hunting problem was so widely faced. The book would have sold ten copies if you got the help you needed at school.”
Instead, the job-seekers’ bible has gone through 42 annual editions, sold 10 million copies in 20 different languages and, in 1994, was named one of the 25 books that “have shaped readers’ lives” by the Library of Congress.
Bolles himself remains firmly on the job at 86, spending roughly four hours a day doing research and answering each and every one of the 6,000 e-mails and letters he receives each year. He regularly dispenses four pieces of advice.
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