an article by Cynthia L. Krom (Franklin & Marshall College, Lancaster, PA, USA) published in Journal of Management Education Volume 36 Number 6 (December 2012)
Abstract
This article explores the use of the free Zynga computer game FarmVille, which is played in conjunction with Facebook®, to facilitate active learning in a managerial accounting course.
Results indicate that it invokes an improved understanding of the accounting content, particularly among nonaccounting majors; a high level of student satisfaction with the assignment; and excellent outcomes in developing peer-to-peer and faculty-student relationships.
This innovative approach is offered as an alternative way to achieve managerial accounting learning objectives. Its greatest strength is the social networking benefits it brings.
Hazel’s comment:
OK, I guess this is more of an interest item than it is in any way related to careers information, guidance, advising or counselling but I could not resist the temptation to include it!
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