Abstract
Statistical results from three Web survey studies on consumer health information from the British Life and Internet Project demonstrate
- health information needs motivate online health information seeking;
- these health topics are robust predictors of various measures of online health information seeking in logistic regression models: health conditions and illnesses; new treatments; healthy lifestyle; prescription drugs; sensitive health topics; alternative medicines; and doctor’s visit and doctor or hospital;
- online health information is not perceived as being completely credible; but
- online health information can effect positive health outcomes, notably improved eating habits and increased exercise and relaxation; and
- although official consumer health sites in the UK may be deemed more credible than unofficial consumer health sites, unofficial sites may be viewed as having more relevant content than official sites.
Findings may also influence collection development and management.
Hazel’s comment:
I was more interested in this article from the viewpoint of a user of online information and I picked up some ideas about validation of information sources.
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