Gamification Making work fun, or making fun of work?

an article by Steve Dale (Collabor8now Ltd, UK) published in Business Information Review Volume 31 Number 2 (June 2014)

Abstract

Gamification is about understanding and influencing human behaviours that organisations want to encourage amongst their workforce or customers. Gamification seeks to take enjoyable aspects of games – fun, play and challenge – and apply them to real-world business processes.

Analysts are predicting massive growth of gamification over the next few years, but is there any substance to the benefits being touted?

This article takes a critical look at the potential of gamification as a business change agent that can deliver a more motivated and engaged workforce.

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