an article by Chorng-Shyong Ong and Michael Yu-Ching Lin (National Taiwan University) published in Information Development Volume 32 Number 4 (September 2016)
Abstract
Well-being has rarely been used to discuss the post-adoption behavior of information technology users. Currently, satisfaction is the primary predictor of user behavior in IT post-adoption research.
We live in an age when social media, mobile devices, the Internet, and other information technologies have virtually fused with our lifestyles. In discussing post-adoption behavior, focusing only on satisfaction might no longer be satisfactory. We should consider other constructs that might capture additional post-adoption factors, such as the concept of affect.
In this study, we examined the influence of well-being on continuance intention and on loyalty. We compared well-being’s impact with that of satisfaction.
A survey of 297 college students supplied the data that was entered into a structural equation model on social network site usage. The results showed strong support for satisfaction and well-being as influential factors for continuance intention and loyalty. Moreover, relative to satisfaction, we found well-being to have a greater impact on continuance intention and loyalty.
Showing posts with label loyalty. Show all posts
Showing posts with label loyalty. Show all posts
Wednesday, 4 January 2017
Tuesday, 12 June 2012
Temp workers: why be loyal?
an article by Isabelle Galois, Juliet F. Poujol and Pascal Paillé (affiliation(s) not provided) published in International Journal of Services, Economics and Management Volume 4 Number 2 (2012)
Abstract
This paper addresses workers’ loyalty towards a temp agency.
Loyalty reduces contact and management costs, so temp agencies attempt to retain valuable workers. The study therefore focuses on factors that attach workers to their temp agency.
This study offers an interdisciplinary approach, according to which the temporary worker is both an employee and a client of the agency. It highlights important factors that determine temp workers’ loyalty to the agency, using a relational perspective.
A hybrid model, based on social exchange theory, integrates services marketing and human resource management literature to explain the attachment of temporary workers to an agency. Social exchange theory offers an integrative framework for explaining a person’s loyalty to an organisation (employer or supplier), based on reciprocity.
Abstract
This paper addresses workers’ loyalty towards a temp agency.
Loyalty reduces contact and management costs, so temp agencies attempt to retain valuable workers. The study therefore focuses on factors that attach workers to their temp agency.
This study offers an interdisciplinary approach, according to which the temporary worker is both an employee and a client of the agency. It highlights important factors that determine temp workers’ loyalty to the agency, using a relational perspective.
A hybrid model, based on social exchange theory, integrates services marketing and human resource management literature to explain the attachment of temporary workers to an agency. Social exchange theory offers an integrative framework for explaining a person’s loyalty to an organisation (employer or supplier), based on reciprocity.
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