Wednesday 30 July 2008

Charity Cases: Social-networking phenomenon makes it easy for donors to promote their favorite causes online

via ResourceShelf on 15 July
Source: Wall Street Journal

For most people, networking on the Web means keeping up with friends or building business contacts. Now a number of charities – and thousands of ordinary people – are starting to use online networks to reshape the world of philanthropy.
Charities are setting up sites that make it easy for people to pass along information about causes to their friends and urge them to donate. And people on traditional networking sites such as Facebook and MySpace are using the sites to send charitable requests to friends (and friends of friends).

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