an article by Sunghan Ryu (City University of Hong Kong College of Business, Kowloon Tong, Hong Kong) and Byungho Park, (Korea Advanced Institute of Science and Technology (KAIST) College of Business, Seoul, The Republic of Korea) published in Journal of Information, Communication and Ethics in Society Volume 16 Issue 1 (2018)
Abstract
Purpose
The purpose of this study is to understand the nature and characteristics of legal movie download services and to explore the factors that influence user acceptance of the services.
Design/methodology/approach
The authors analyzed the three aspects (i.e. hedonic information systems, ethical and legal consideration and user characteristics) of legal movie download services and empirically examined how they affect the potential users’ behavioral intent to adopt the services based on the theory of reasoned action (TRA). An online survey of 142 respondents about a real legal movie download services, currently operated by a major online service provider, was conducted.
Findings
Perceived playfulness and perceived usefulness had statistically significant effects on attitude. The relationships between subjective norms and its influencers are validated for moral judgment as well as risk aversion. The influence of price consciousness and past experience on behavioral intent to adopt the service are both supported. In the TRA model, attitude and subjective norms had statistically significant influence on behavioral intent to adopt the services.
Originality/value
The authors contribute to extending the literature on online pirating behavior from the different perspective, i.e. adoption of new legal alternatives. The study shows that the specific boundary conditions, i.e. hedonic attribute of information systems and existence of illegal alternatives, would generate the different results from the theories and previous literature.
Showing posts with label theory_of_reasoned_action. Show all posts
Showing posts with label theory_of_reasoned_action. Show all posts
Friday, 13 April 2018
Monday, 19 November 2012
The Intention to Share: Psychological Investigation of Knowledge Sharing Behaviour in Online Communities
an article by Bibi M. Alajmi (College of Social Sciences, Kuwait University) published in Journal of Information & Knowledge Management Volume 11 Issue 3 (September 2012)
Abstract
This research aims to provide an understanding of knowledge sharing behaviour through the adaptation of two major theories, the Theory of Reasoned Action (TRA) and the Theory of Planned Behaviour (TpB) which were developed by Martin Fishbein and Icek Ajzen from social psychology.
Exploring knowledge sharing from a social psychological perspective provides an understanding of the process an individual goes through to make the decision to share his/her knowledge with others as well as the different psychological factors facilitating or hindering knowledge sharing behaviour.
Research findings are based on a web-survey of 158 group members of one online community of educators, Tapped In (TI). TI is a professional online community developed and supported by the Stanford Research Institute (SRI International), and directed to enhancing the quality of teaching by developing web-based opportunities of learning and engaging.
Proposing an extended theoretical model of knowledge sharing behaviour in online community, this research tested the predictive power of five major variables on the individuals' intention to share expertise and knowledge. Variables included attitude, subjective norms, descriptive norms, controllability and knowledge sharing self-efficacy (KSSE).
The study found that normative pressures, including subjective norms and descriptive norms, had a strong influence on the formation of the individual's intention to share in this specific online community. Knowledge sharing self-efficacy also was found to significantly account for explaining the individual's motivation to share his/her knowledge with other members. Attitude and controllability were not found to have significant impacts on the formation of intention.
Abstract
This research aims to provide an understanding of knowledge sharing behaviour through the adaptation of two major theories, the Theory of Reasoned Action (TRA) and the Theory of Planned Behaviour (TpB) which were developed by Martin Fishbein and Icek Ajzen from social psychology.
Exploring knowledge sharing from a social psychological perspective provides an understanding of the process an individual goes through to make the decision to share his/her knowledge with others as well as the different psychological factors facilitating or hindering knowledge sharing behaviour.
Research findings are based on a web-survey of 158 group members of one online community of educators, Tapped In (TI). TI is a professional online community developed and supported by the Stanford Research Institute (SRI International), and directed to enhancing the quality of teaching by developing web-based opportunities of learning and engaging.
Proposing an extended theoretical model of knowledge sharing behaviour in online community, this research tested the predictive power of five major variables on the individuals' intention to share expertise and knowledge. Variables included attitude, subjective norms, descriptive norms, controllability and knowledge sharing self-efficacy (KSSE).
The study found that normative pressures, including subjective norms and descriptive norms, had a strong influence on the formation of the individual's intention to share in this specific online community. Knowledge sharing self-efficacy also was found to significantly account for explaining the individual's motivation to share his/her knowledge with other members. Attitude and controllability were not found to have significant impacts on the formation of intention.
Subscribe to:
Posts (Atom)
