Moutusy Maity, Arunima Shah and Ankita Misra (Indian Institute of Management, Lucknow, India) and Kallol Bagchi (University of Texas at El Paso, Texas, USA) published in Information Technology & People Volume 32 Issue 1 (2019)
Abstract
Purpose
The purpose of this paper is to identify a model that provides explanations for normative behavior in information technology (IT) use, and to test the model across two different types of normative behavior (i.e. green information technology (GIT), and digital piracy (DP)).
Design/methodology/approach
The proposed model is based on the norm activation model (NAM) and the unified theory of acceptance and use of technology model (UTAUT). A total of 374 and 360 usable responses were obtained for GIT and DP, respectively. The authors use the SEM technique in order to test the proposed model on the two sub-samples.
Findings
Findings from the proposed model show that DP users’ personal norm (PN) negatively impacts behavioral intention and actual behavior. These findings indicate that users of IT who indulge in DP understand that use of pirated software may not be a socially approved behavior but they still indulge in it because their PNs are not aligned with social expectations. GIT users’ PN positively impacts behavioral intention and actual behavior, and the relationship is stronger for behavioral intention than for actual behavior.
Research limitations/implications
The sample consists of college students and working professionals based in India who may be savvy with respect to internet use. Future work may evaluate whether the pattern of results that the authors report for normative behavior does hold across other types of normative behavior.
Practical implications
These findings hint at a gap between the moral compass and the final “action” taken by DP users. What managers need to do is to create awareness among their customers about the implementation of DP/GIT and help users engage in normative behavior.
Originality/value
This research contributes to the literature by integrating the UTAUT and the NAM to explain normative behavior of IT use. The authors propose and test a model that identifies cognitive as well as social-psychological motivations to explain normative behavior in IT use, which have been sparingly studied in extant literature, and provides a holistic understanding of the phenomenon. As such, this research contributes to the existing knowledge of understanding of normative IT behavior.
Showing posts with label technology_adoption. Show all posts
Showing posts with label technology_adoption. Show all posts
Monday, 25 February 2019
Tuesday, 29 January 2019
Techies, trade, and skill-biased productivity
a column by James Harrigan, Ariell Reshef and Farid Toubal for VOX: CEPR’s Policy Portal
Economists have studied the nexus between labour demand, globalisation, and technology adoption for decades, but quantifying the relative importance of these factors is challenging.
Using firm-level data from France, this column proposes a new measure of productivity based on the number of workers in technology-related occupations.
It finds large effects of importing, ICT, and R&D on the relative demand for skilled workers through their effects on productivity. Interestingly, the demand for both skilled and unskilled workers rises when firms hire ‘techies’ or engage in offshoring.
Continue reading
Economists have studied the nexus between labour demand, globalisation, and technology adoption for decades, but quantifying the relative importance of these factors is challenging.
Using firm-level data from France, this column proposes a new measure of productivity based on the number of workers in technology-related occupations.
It finds large effects of importing, ICT, and R&D on the relative demand for skilled workers through their effects on productivity. Interestingly, the demand for both skilled and unskilled workers rises when firms hire ‘techies’ or engage in offshoring.
Continue reading
Tuesday, 8 January 2019
When did fun become so much work: The impact of social media invasiveness on continued social media use
an article by Eleanor Loiacono (Worcester Polytechnic Institute, Massachusetts, USA) and Scott McCoy (College of William and Mary, Williamsburg, Virginia, USA) published in Information Technology & People Volume 31 Issue 4 (2018)
Abstract
Purpose
The purpose of this paper is to investigate the negative impact the invasive nature of social media technologies (SMTs) can have on a user’s continued intention to use it.
Design/methodology/approach
In order to understand the impact technology invasiveness (TI) has on people’s continued SMT behavior, a research model and corresponding survey were developed based on a comprehensive literature review and data collected from actual SMT users.
Findings
The authors found perceived usefulness has a large impact on user’s attitudes. Additionally, social networking (SN) has a significant and direct impact on both attitude toward the use of the SMT and its continued use. Another interesting finding is how strongly SN increases a user’s TI. The negative impact technology has on users’ lives comes from the need users feel to continue to update and manage their online persona.
Practical implications
Social media tools are becoming part of the workplace environment. If not careful, companies may introduce increased pressures on their workers to constantly be “connected” to SMTs. In order to obtain the advantages of SMT usage, companies would be wise to set expectation standards that alleviate some of this pressure.
Social implications
This growth in social media would lead one to assume that all is well with SMTs and their usage is similar to other web-based technologies. However, there are some negative effects of SMT that warrant society and companies pausing to rethink the focus on these technologies.
Originality/value
Previous research has looked at IT from system success and acceptance. In this paper, we investigate the negative impact the invasive nature of SMTs can have on a user’s continued intention to use it.
Abstract
Purpose
The purpose of this paper is to investigate the negative impact the invasive nature of social media technologies (SMTs) can have on a user’s continued intention to use it.
Design/methodology/approach
In order to understand the impact technology invasiveness (TI) has on people’s continued SMT behavior, a research model and corresponding survey were developed based on a comprehensive literature review and data collected from actual SMT users.
Findings
The authors found perceived usefulness has a large impact on user’s attitudes. Additionally, social networking (SN) has a significant and direct impact on both attitude toward the use of the SMT and its continued use. Another interesting finding is how strongly SN increases a user’s TI. The negative impact technology has on users’ lives comes from the need users feel to continue to update and manage their online persona.
Practical implications
Social media tools are becoming part of the workplace environment. If not careful, companies may introduce increased pressures on their workers to constantly be “connected” to SMTs. In order to obtain the advantages of SMT usage, companies would be wise to set expectation standards that alleviate some of this pressure.
Social implications
This growth in social media would lead one to assume that all is well with SMTs and their usage is similar to other web-based technologies. However, there are some negative effects of SMT that warrant society and companies pausing to rethink the focus on these technologies.
Originality/value
Previous research has looked at IT from system success and acceptance. In this paper, we investigate the negative impact the invasive nature of SMTs can have on a user’s continued intention to use it.
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