Unpacking e-commerce: The rise of new business models

a column by Molly Lesher and Jan Tscheke for VOX: CEPR’s Po;icy Portal

E-commerce facilitates trade across borders, increases convenience for consumers, and enables firms to reach new markets.

This column identifies a range of digital technologies and the new business models they enable that are driving dynamism in e-commerce markets. Despite this dynamism, however, important gaps remain with regard to e-commerce participation among firms and different groups of individuals.

Targeted polices are needed to provide the regulatory flexibility for new business models to thrive and to ensure that e-commerce becomes more inclusive.

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