Bio Logic

via Word Wise by Dan Santow on 16 February

While “who am I?” may be one of the greatest philosophical (and unanswerable) questions of our lives, we’re still often asked to write up our life stories for new business presentations in about 300 words or less.

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This very useful advice on how to achieve something reasonable reminds me that the "about ADSET" page I've just done for the (partially) rebuilt website needs an "about Hazel" and "about Dawn" piece. 300 words seems about right to tell you who we are and what we do -- not forgetting that the marketing gurus say that I should also say how what we do can benefit you.