a research paper published by Deloitte in October 20120
Background
Governments seek to help citizens make the right choices such as to recycle, to eat healthily, to stop smoking, or to read to our children.
This paper examines case studies of some organisations that have effectively used behavioural approaches to influence people to make choices, and illustrates how these approaches could help central and local government in the UK.
Full report (PDF 28pp)
Warning: This document has a lot of colour and took ages to download.
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