Active at 60: local evaluation research

Research published by the Department for Work and Pensions shows that encouraging older people to apply for smart cards and passes online can save money and improve services. The findings are based on a pilot of smart card technology in two local authorities.
The report also looks at how older people can become more active and engaged in their communities by using smart cards to extend the range of services and concessions they are entitled to.

Some key findings are:

• Active at 60 Local pilots raised a number of important questions about the role and future of the smart card.
• The urban pilot project demonstrated the feasibility and value of introducing an online portal for registration. Local authorities could benefit from more efficient processing of applications, and service users were able to navigate both the application and online identity checking processes.
• Benefits to local authorities of using online technology included a more efficient application system, estimated at saving over £30,000 if 10,000 card holders renew online rather than visiting council offices in the urban pilot project area.
• They can also benefit from the opportunity to provide more targeted communications.
• Awareness levels about the ‘smart’ nature of the cards were low. In the urban pilot area, older people saw the smart card primarily as a bus pass.
• The pilot highlighted the challenges of using a smart card to increase levels of community engagement and physical activity without significant incentives.

Active at 60: Local evaluation research: Final report (RR 786) by Alice Mowlam, Sally Bridges, Valdeep Gill, Andy MacGregor, Jude Ranasinghe and Elizabeth Tideswell

Full report (PDF 106pp) published January 2012
ISBN 9-781-90852-345-7

RR 786 Business case (PDF 2pp)

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